Elena Silenok On Magic Mirrors, Virtual Closets, And The Future Of Fashion (fastcompany)

In the latest installment of Fast Company’s future-gazing series, Crystal
Ballin’, Elena Silenok of Clothia envisions an era of magic mirrors, virtual
closets, and the fulfillment of an ancient prophecy by Alicia Silverstone.

**FAST COMPANY: What is your startup, Clothia?**

ELENA SILENOK: Clothia is a fashion technology platform meant to make online
shopping social and interactive. With online shopping today, it’s hard to
really understand how something looks on you. So we allow users to virtually
try on clothes using augmented reality. It’s similar to going to a store,
picking up something on a hanger, holding it up to themselves, and looking in
the mirror. Users can also create virtual closets of both things they own and
things they like. So they can take a picture of a dress they own, upload it,
and then go to Bergdorf or Gap and grab an item they like, create an outfit,
and share it with their friends. We’re in private beta.

**When did you get the idea? **

I was a typical California grad student, wearing jeans and flip-flops all the
time. Then I moved to New York in 2006 and everybody was so fashionable. So I
had ...

fastcompany

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